Pernia Qureshi is one of India’s leading style icons and fashion entrepreneurs. A stylist with Harper’s Bazaar, Elle & Conde Nast in New York & New Delhi, Pernia has also ventured into designing costumes for Bollywood, namely the film ‘Aisha’. In 2012, she established Pernia’s Pop-up Shop, India’s first true fashion e-commerce website that delivers worldwide and showcases over 500 designers. ‘Be Stylish with Pernia Qureshi’, a fashion style guide authored by Pernia talks about understanding and honing one’s personal style. A disciple of Raja-Radha Reddy, she exhibited her talent as a Kuchuipudi dancer in the 2015 release ‘Jaanisaar’. Pernia effortlessly epitomizes the young, modern Indian woman with grace passion and style. With Pernia Qureshi Brands, she represents the style and design she loves. Featuring eight labels including the eponymous label, Pernia Qureshi, the designs are produced in-house. Pernia’s venture aims at giving a personalised experience for clients and give them what they love.